During the COVID-19 pandemic, Netflix is trying to increase subscribers while making money from subscribers to strike a balance. The company is considering licensing its content for more revenue and may crack down on password sharing. It raised subscription prices in the United States and Canada to increase revenue, but their growth slowed in the first quarter of this year.
New York, NY (Business Northeast) – From January to March, the Netflix video streaming service has only grown less than 4 million subscribers worldwide, which is the smallest gain during that a single quarter period in four years. In comparison, the Disney+ subscriber base has been growing rapidly. By the end of the first quarter of 2021, the number of subscribers has reached 94.9 million – Disney+ has only been launched for 14 months.
Netflix provides diversified content, including TV series, movies, documentaries, and children’s programs of different genres, attracting a broad audience. A user loyalty survey pointed out that 84% of the respondents said they would continue to use the service if the monthly fee increases by one dollar. 53% of respondents said that even if the monthly rent increases by five dollars, they will still retain the service. From this survey, we can find that Netflix is supported and welcomed by subscribers.
Most people like to be accompanied by someone, family, friends, or pets when watching TV. An exciting survey found that a total of 12% of Netflix viewers said they would stop watching performances because their pets did not like them, and 22% would bribe their pets with snacks to encourage them Pets continue to watch shows or movies together.
Netflix allows users to watch programs at any time, any location, and on any device. They will continue to customize their viewing experience according to their preferences, needs, and lifestyle. Many people even admit that watching TV and movies in the toilet, bathroom, or even outdoors is a unique and perfect enjoyment. Most Netflix users are located in the United States and Canada, accounting for more than 74 million Netflix users worldwide.
Subscribers of the company’s DVD rental service continued to decline, from 11.17 million in 2011 to only 2.15 million in 2019. It shows that most people are used to watching their favorite TV series or movies through the Internet. This service not only changes the way viewers use it but also accelerates international cultural exchanges, allowing users to watch interesting programs while waiting for the bus or self-service laundry.
