Research shows that 7-11 and FamilyMart sell 430 million cups of coffee a year, an average of 13 cups of coffee per second, accounting for 1/6 of the total coffee sales in Taiwan. Starbucks is still the most popular coffee chain.
Taipei, Taiwan (Business Northeast) -“The whole city is my cafe.” A convenience store advertisement line fully demonstrates Taiwanese people’s habit of buying coffee in convenience stores. Statistics show that 7-11 and FamilyMart sold 430 million cups of coffee a year, an average of 13 cups of coffee per second, accounting for 1/6 of the total coffee sales in Taiwan. Convenience stores launch some special offers from time to time, including buy ten get two, 30% off the second cup, or special offers for new products. Convenience stores have launched apps to allow consumers to enjoy coffee storage services and discounts so that people can taste good coffee at a reasonable price.
Taiwan has the second-highest density of convenience stores in the world, second only to South Korea. The four major convenience stores in Taiwan, including 7-11, Family Mart, OK, and Hi-Life. The total number of stores exceeds 10,000. The store provides diversified retail products, payment, pick-up services, and fresh coffee and spacious. The seats allow the public to enjoy the delicious coffee anytime, anywhere. Convenience stores provide convenient and affordable coffee, which has stimulated the trend of drinking coffee among Taiwanese, making coffee one of the local food cultures.
According to a survey by the International Coffee Organization (ICO), Taiwan’s annual imports of coffee beans will range from 690 in thousand 60 kg bags (about 41,400 tons) in 2017 to 725 in thousand 60 kg bags (about 43,500 tons) in 2020, with a CAGR of 1.6. Taiwanese drink 2.4 billion cups of coffee this year. On average, each person drank 104 cups of coffee each year, showing the people’s love for coffee and their ability to consume coffee.
Research shows that Taiwanese coffee shops have a consumer market of 18.2 billion Taiwan dollars. Breakfast with coffee has long become the norm for office workers in Taiwan. Taiwan’s coffee chains, supermarkets, convenience stores, and restaurants actively attack the coffee market and continue to introduce premium coffee beans and preferential breakfast prices. Providing consumers with high-quality coffee has also promoted the development of Taiwan’s catering.
